SVU Operational Plan

For inquiries:

Debbie Pirt
President

Thomas L. Stefaniak
Executive Director
301-459-7550
www.svunet.org
 

Objectives

Education

To develop content rich program and engaging networking opportunities at the 2013 SVU Annual Conference.
  • Owner- Tish Poe
  • Staff Liaison- Missi McLean
To research location, sign venue contract and begin planning for 2014 SVU Conference.
  • Owners- Judy Fried & Missi McLean
Offered as a member benefit, develop and host at least six live webinars covering emerging trends in vascular ultrasound practice.
  • Owner- Patrick DeMuth
  • Staff Liaison- Thomas Stefaniak
As part of the website redesign project, offer members and nonmembers access to a robust Learning Management System (LMS) with a wide range of eLearning offerings of interest to technologists and physicians. 
  • Owner- Thomas Stefaniak

Product/Service Development

Expand product line to offer new books, eBooks, iTunes apps and logo items of interest to SVU members and nonmembers.
  • Owner- Karen Burns
  • Staff Liaisons- Thomas Stefaniak and Jeanette Brown
Working in conjunction with the Advocacy Committee, develop a SVU branded insurance/Medicare coding consulting service offered at a member discount.
  • Owners- Jeanette Brown and Rita Shugart
Gather, develop and deploy diagnostic criteria and clinical practice standards as a member discounted product.
  • Owner- Karen Burns and Patrick Washko

Advocacy/Professional Practice

Working with SVU Legislative Counsel, pursue passage of the CARE Bill.
  • Owner- Anne Jones
  • Staff Liaisons- Thomas Stefaniak
Participate in AMA PEAC and RUC meetings to create favorable reimbursement climate for vascular technologists, physicians and surgeons.
  • Owner- Anne Jones
  • Staff Liaisons- Thomas Stefaniak

Website Development

Develop and launch new website with new functionality, new layout and refreshed design.
  • Owner- Thomas Stefaniak
  • Volunteer Liaison- Patrick DeMuth

Outreach and Market Development

Grow number of new members to include vascular technologists, fellows, residents, vascular surgeons, vascular physicians, cardiologists, and cardiac sonographers.
  • Owners- Stephanie Wilson, Jeanette Flannery, and Jeanette Brown
Increase SVU’s visibility in its market and expand marketing of membership, courses and products via an aggressive exhibiting outreach schedule.
  • Owners- Debbie Pirt and Thomas Stefaniak
  • Staff Liaison- Jeanette Brown
Launch Physician Organization Liaison Committee to facilitate engagement with physician led organizations to advance teamwork and partnership opportunities for SVU.
  • Owner- Dr. Steven Leers
  • Staff Liaison- Thomas Stefaniak

Develop and deploy a comprehensive marketing plan with multiple touchpoints for the SVU courses, the SVU Annual Conference and SVU’s expanding product line.
  • Owner- Thomas Stefaniak
  • Staff Liaison- Missi Mclean